There's no denying Resurrection Fighting Alliance is one of the fastest rising promotions in mixed martial arts today.
But the organization's ascent is no fluke. It has succeeded through a flawless business model that includes several key bullet points.
* Don't give out easy fights.
* Make a name with rising prospects, not aging, big-name veterans.
* Rather than working against it, attempt to promote your fighters into the UFC.
RFA matchmaker Scott Cutbirth uses the term "feeder league" often when referring to his organization. It's a term other organizations have avoided.
"We want to be a feeder league for the UFC, and that's something nobody else seems to want to say," Cutbirth said. "Our goal is to get our guys into the UFC, but we also want to make sure we give them the tools to succeed when they get there. We're not giving guys easy fights. We don't want fighters in RFA who will turn down tough fights because that means you're probably not ready for a big show anyway. But I feel like it's working. If you look, the last three guys we've gotten into the UFC have been in two fight of the nights and a submission of the night."
Part of RFA's successful business model includes expansion via moving the organization into other markets across the United States. That phase will take a step forward Friday night when RFA 8 goes down at the Rave/Eagles Club in Milwaukee.
It's RFA's first show in Wisconsin, but Cutbirth said it already seems like a great fit.
"The venue is amazing," Cutbirth said. "I'm excited to see fights in there and I think the fans will love it. And ticket sales have been great. We've actually had to add some seating."
Tickets for the show still remain on cagetix.com. The online tickets will be available until Thursday night; after that, fans will have to buy tickets at the door.
RFA also has a TV deal in place. That means RFA 8's main card will be available through AXS TV. The live broadcast starts at 9 p.m.
RFA 8 has heavy Minnesota ties with three local fighters on the card -- Dan Moret, Ben Smith and Mitch Jackson.
But from top to bottom, Cutbirth said there's not a matchup that doesn't interest him.
"I look at so many of these fights, and I've been excited about them from the first second I made the